{"id":572,"date":"2021-11-22T17:03:56","date_gmt":"2021-11-22T16:03:56","guid":{"rendered":"https:\/\/www.conquest.pl\/?p=572"},"modified":"2025-03-31T17:59:26","modified_gmt":"2025-03-31T15:59:26","slug":"zusammenarbeit-mit-einer-werbeagentur-wirksames-kreatives-briefing","status":"publish","type":"post","link":"https:\/\/www.conquest.pl\/de\/blog\/zusammenarbeit-mit-einer-werbeagentur-wirksames-kreatives-briefing\/","title":{"rendered":"Zusammenarbeit mit einer Werbeagentur - wie erstellt man einen effektiven Creative Brief?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":11607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-zarzadzanie-przedsiebiorstwem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak Stworzy\u0107 Skuteczny Creative Brief - ConQuest Consulting<\/title>\n<meta name=\"description\" content=\"Creative brief to przewodnik, \u017ar\u00f3d\u0142o inspiracji, dokument zawieraj\u0105cy zestaw informacji niezb\u0119dnych podczas tworzenia kampanii reklamowej.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conquest.pl\/de\/blog\/zusammenarbeit-mit-einer-werbeagentur-wirksames-kreatives-briefing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak Stworzy\u0107 Skuteczny Creative Brief - ConQuest Consulting\" \/>\n<meta property=\"og:description\" content=\"Creative brief to przewodnik, \u017ar\u00f3d\u0142o inspiracji, dokument zawieraj\u0105cy zestaw informacji niezb\u0119dnych podczas tworzenia kampanii reklamowej.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conquest.pl\/de\/blog\/zusammenarbeit-mit-einer-werbeagentur-wirksames-kreatives-briefing\/\" \/>\n<meta property=\"og:site_name\" content=\"ConQuest Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-22T16:03:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T15:59:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conquest.pl\/wp-content\/uploads\/2021\/11\/image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1368\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal Pozoga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal Pozoga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/\"},\"author\":{\"name\":\"Michal Pozoga\",\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/#\\\/schema\\\/person\\\/1101c978da53f8366179d9ce18ca05ae\"},\"headline\":\"Wsp\u00f3\u0142praca z agencj\u0105 reklamow\u0105 \u2013 jak stworzy\u0107 skuteczny Creative Brief?\",\"datePublished\":\"2021-11-22T16:03:56+00:00\",\"dateModified\":\"2025-03-31T15:59:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/\"},\"wordCount\":10,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conquest.pl\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/image-1.png\",\"articleSection\":[\"Marketing\",\"Zarz\u0105dzanie przedsi\u0119biorstwem\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/\",\"url\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/\",\"name\":\"Jak Stworzy\u0107 Skuteczny Creative Brief - ConQuest Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conquest.pl\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/image-1.png\",\"datePublished\":\"2021-11-22T16:03:56+00:00\",\"dateModified\":\"2025-03-31T15:59:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/#\\\/schema\\\/person\\\/1101c978da53f8366179d9ce18ca05ae\"},\"description\":\"Creative brief to przewodnik, \u017ar\u00f3d\u0142o inspiracji, dokument zawieraj\u0105cy zestaw informacji niezb\u0119dnych podczas tworzenia kampanii reklamowej.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.conquest.pl\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/image-1.png\",\"contentUrl\":\"https:\\\/\\\/www.conquest.pl\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/image-1.png\",\"width\":1368,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/blog\\\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/www.conquest.pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wsp\u00f3\u0142praca z agencj\u0105 reklamow\u0105 \u2013 jak stworzy\u0107 skuteczny Creative Brief?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/#website\",\"url\":\"https:\\\/\\\/www.conquest.pl\\\/\",\"name\":\"ConQuest Consulting\",\"description\":\"Pomagamy podejmowa\u0107 trafne decyzje biznesowe\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.conquest.pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.conquest.pl\\\/#\\\/schema\\\/person\\\/1101c978da53f8366179d9ce18ca05ae\",\"name\":\"Michal Pozoga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6bd69064ad8c49291645cf8edc2c53897ca0121fe39583cbc1f18c302faa6f5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6bd69064ad8c49291645cf8edc2c53897ca0121fe39583cbc1f18c302faa6f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6bd69064ad8c49291645cf8edc2c53897ca0121fe39583cbc1f18c302faa6f5?s=96&d=mm&r=g\",\"caption\":\"Michal Pozoga\"},\"url\":\"https:\\\/\\\/www.conquest.pl\\\/de\\\/author\\\/michal-pozoga\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie man einen effektiven Kreativbrief erstellt - ConQuest Consulting","description":"Ein kreatives Briefing ist ein Leitfaden, eine Inspirationsquelle, ein Dokument, das eine Reihe von Informationen enth\u00e4lt, die f\u00fcr die Erstellung einer Werbekampagne erforderlich sind.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conquest.pl\/de\/blog\/zusammenarbeit-mit-einer-werbeagentur-wirksames-kreatives-briefing\/","og_locale":"de_DE","og_type":"article","og_title":"Jak Stworzy\u0107 Skuteczny Creative Brief - ConQuest Consulting","og_description":"Creative brief to przewodnik, \u017ar\u00f3d\u0142o inspiracji, dokument zawieraj\u0105cy zestaw informacji niezb\u0119dnych podczas tworzenia kampanii reklamowej.","og_url":"https:\/\/www.conquest.pl\/de\/blog\/zusammenarbeit-mit-einer-werbeagentur-wirksames-kreatives-briefing\/","og_site_name":"ConQuest Consulting","article_published_time":"2021-11-22T16:03:56+00:00","article_modified_time":"2025-03-31T15:59:26+00:00","og_image":[{"width":1368,"height":900,"url":"https:\/\/www.conquest.pl\/wp-content\/uploads\/2021\/11\/image-1.png","type":"image\/png"}],"author":"Michal Pozoga","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Michal Pozoga","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/#article","isPartOf":{"@id":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/"},"author":{"name":"Michal Pozoga","@id":"https:\/\/www.conquest.pl\/#\/schema\/person\/1101c978da53f8366179d9ce18ca05ae"},"headline":"Wsp\u00f3\u0142praca z agencj\u0105 reklamow\u0105 \u2013 jak stworzy\u0107 skuteczny Creative Brief?","datePublished":"2021-11-22T16:03:56+00:00","dateModified":"2025-03-31T15:59:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/"},"wordCount":10,"commentCount":0,"image":{"@id":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conquest.pl\/wp-content\/uploads\/2021\/11\/image-1.png","articleSection":["Marketing","Zarz\u0105dzanie przedsi\u0119biorstwem"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/","url":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/","name":"Wie man einen effektiven Kreativbrief erstellt - ConQuest Consulting","isPartOf":{"@id":"https:\/\/www.conquest.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/#primaryimage"},"image":{"@id":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conquest.pl\/wp-content\/uploads\/2021\/11\/image-1.png","datePublished":"2021-11-22T16:03:56+00:00","dateModified":"2025-03-31T15:59:26+00:00","author":{"@id":"https:\/\/www.conquest.pl\/#\/schema\/person\/1101c978da53f8366179d9ce18ca05ae"},"description":"Ein kreatives Briefing ist ein Leitfaden, eine Inspirationsquelle, ein Dokument, das eine Reihe von Informationen enth\u00e4lt, die f\u00fcr die Erstellung einer Werbekampagne erforderlich sind.","breadcrumb":{"@id":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/#primaryimage","url":"https:\/\/www.conquest.pl\/wp-content\/uploads\/2021\/11\/image-1.png","contentUrl":"https:\/\/www.conquest.pl\/wp-content\/uploads\/2021\/11\/image-1.png","width":1368,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.conquest.pl\/blog\/wspolpraca-z-agencja-reklamowa-skuteczny-creative-brief\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.conquest.pl\/"},{"@type":"ListItem","position":2,"name":"Wsp\u00f3\u0142praca z agencj\u0105 reklamow\u0105 \u2013 jak stworzy\u0107 skuteczny Creative Brief?"}]},{"@type":"WebSite","@id":"https:\/\/www.conquest.pl\/#website","url":"https:\/\/www.conquest.pl\/","name":"ConQuest Beratung","description":"Wir helfen Ihnen, die richtigen gesch\u00e4ftlichen Entscheidungen zu treffen","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conquest.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/www.conquest.pl\/#\/schema\/person\/1101c978da53f8366179d9ce18ca05ae","name":"Michal Pozoga","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/e6bd69064ad8c49291645cf8edc2c53897ca0121fe39583cbc1f18c302faa6f5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e6bd69064ad8c49291645cf8edc2c53897ca0121fe39583cbc1f18c302faa6f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e6bd69064ad8c49291645cf8edc2c53897ca0121fe39583cbc1f18c302faa6f5?s=96&d=mm&r=g","caption":"Michal Pozoga"},"url":"https:\/\/www.conquest.pl\/de\/author\/michal-pozoga\/"}]}},"_links":{"self":[{"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/posts\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":7,"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"predecessor-version":[{"id":11608,"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/posts\/572\/revisions\/11608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/media\/11607"}],"wp:attachment":[{"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conquest.pl\/de\/wp-json\/wp\/v2\/tags?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}