Case study

Market analysis for Decathlon

Analysis of the European market for sports equipment testing and sports commissions in Europe with a focus on Poland for Decathlon Ltd.

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Consulting service for Decathlon

Over a period of two months, the ConQuest Consulting team, on behalf of Decathlon Sp. z o.o., conducted a Analysis of the European sports equipment testing market and sports commissions In Europe with a special focus on Poland.

What activities were included in the project?

The report included analysis of dozens of competitors operating in Poland and More than a dozen competitors with operations in Europe's largest countries.

The following were also carried out Mystery Client research and expert interviews, which made it possible to identify market trends and practices in the analyzed industries.

Complementing the analysis of the sports commission market was the following Identify and research the most popular European applications and websites for selling used sports equipment.

The scope of the project was also expanded to include a consumer opinion survey conducted on several hundred respondents using the CAWI method. As a culmination of the report, recommendations were presented to Maximize the potential of Decathlon's innovative services for success in Polish conditions.

Consulting results for Decathlon

The comprehensive report, professionally prepared in terms of content and graphics, provided a lot of valuable information that have been a significant help in deciding the further development strategy of the services Decathlon offers.

In order to work together as effectively as possible, prompt communication and flexibility to the demands and proposals made were maintained throughout the project. The results of the report were presented during a professional presentation of the work including recommendations to Maximize the potential for Decathlon's innovative services to succeed in Polish conditions.

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