Case study

Market analysis for Cloudity Ltd.

Learn how we helped an IT company with market research and a promotional report!

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Consulting service for an IT company

Consulting service for Cloudity

An international technology company and authorized Salesforce consulting partner needed a Supporting marketing strategy activities. Responding to the company's needs, We prepared an analysis of the Polish subscription services market and conducted a survey on the company's target group. We provided a report and promotional material to enable the Principal to reach potential customers.

What activities were included in the project?

For the order, we conducted a desk research analysis of the Polish market, as a result of which we mapped current local trends in subscription services, and developed a CATI qualitative survey scenario with the Principal. Following we conducted 50 interviews with representatives of companies offering and using services in the subscription model. The final stage was Analysis of the obtained data and development of a promotional report regarding the attractiveness of the new model to potential customers.

Consulting results for Cloudity

Our work has allowed Cloudity to learn about current trends in subscription services.
As a result of the CATI survey, we provided the Principal with information on users' opinions regarding, among other things, the benefits of introducing the new model, emerging difficulties, or initial concerns. The information received in the form of a report was used to support Cloudity's marketing strategy activities, constituting material to promote the Employer's activities to potential customers.

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