Case study

Analysis of the Polish cloud services market for Sharp Poland

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Consulting service for Sharp

ConQuest Consulting team in the process of 4 month cooperation prepared concerning cloud services report, Which are used by businesses in Poland. The client was Sharp, which is one of the most important electronics and technology manufacturers in the world.

What activities were included in the project?

For the report, we have prepared A thorough study of secondary data on trends, barriers to entry and market opportunities that came from business databases. The most important part of the work was a CAWI (online survey) we conducted on a group of 200 Polish entrepreneurs, who were selected according to client requirements. As part of the survey, we investigated the reasons why companies - especially medium and small businesses - do not use cloud services, and the factors that encourage them to change their approach. In addition, price elasticity, i.e. the ways in which customers respond to increases in service fees in this sector, was examined.

Consulting results for Sharp

The market analysis carried out translated into high efficiency in the implementation of the service, thereby saving time and optimally managing the client's funds. The study's conclusions helped Sharp Implement the new service on the Polish market and match its price to market conditions.

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