Case study

Knajdek Woma's overseas expansion

In 2019, Woma Knajdek Furniture Ltd. needed a strategy to enter the Norwegian market.

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Knajdek Woma's overseas expansion


The information necessary to complete the work was obtained through the implementation of secondary research, including, among other things, analysis of existing commercial reports and scientific articles, and primary research, which included interviews with experts operating in the aforementioned industry.


The report consisted of an analysis of trends and practices in the target market, an in-depth analysis of the client's direct competition, and a strategy for entering the Norwegian market.

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