Case study
Knajdek Woma's overseas expansion
In 2019, Woma Knajdek Furniture Ltd. needed a strategy to enter the Norwegian market.
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Activities
The information necessary to complete the work was obtained through the implementation of secondary research, including, among other things, analysis of existing commercial reports and scientific articles, and primary research, which included interviews with experts operating in the aforementioned industry.
Results
The report consisted of an analysis of trends and practices in the target market, an in-depth analysis of the client's direct competition, and a strategy for entering the Norwegian market.
- Timing:2 months
- Country:Norway
- Industry:Motor boats
- Scope:Market analysis and entry strategy
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