Entering new markets

Are you planning to grow your business by expanding into new markets, but aren't sure how to plan and successfully carry out such a project? Wondering how to adapt your offerings to new markets? Need to assess whether entering a new market will be profitable? ConQuest Consulting can help you with this!

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Target market attractiveness
Competitor analysis
Assessment of market saturation
Entry strategy

We understand your needs.

Working with our customers, we see that Many companies in Poland face similar challenges in expanding into new markets. There is a shortage of companies on the Polish market that help companies with this type of project. At ConQuest Consulting, we take a comprehensive approach to our consulting. We not only provide you with the necessary information, but also make an in-depth analysis of it. Together with you, we draw conclusions that will allow you to make sound business decisions and successfully enter new markets.


Selecting the best area for expansion

Estimation of past, present and projected values and size of the market with its segmentation

Identification of trends, market practices and success factors

Selecting the right audience

Identification of competitive advantages

Identify opportunities and risks associated with entering a new market

Obtain market insights from quantitative and qualitative research

Preparation of an expansion strategy, including marketing and sales


Survey of customer needs and expectations

Market structure analysis

Conduct qualitative interviews with experts

Conduct complementary quantitative research to expand data analysis and secondary research

Assist in understanding trends and practices in the target market

Identification of potential market barriers

Use of strategic analysis tools (SWOT, Porter's 5 forces)

Building an entry strategy based on OKR methodology and defining key performance indicators (KPIs)

Acquisition of partners in target markets

What is overseas expansion?

Foreign expansion is the process of expanding a company's operations into new markets. It can include investing in new products and services and increasing sales and marketing activities in new markets. Foreign expansion can be conducted through a variety of methods. It is often the first step a company takes as part of its global growth strategy. International expansion can help a company diversify revenues, gain access to new customers and resources, and increase brand recognition.

How is it going project?

Once the contract is signed, you will be contacted by a specially assigned Project Manager, who will be responsible for the proper conduct of the project and coordination of cooperation.

  1. Management consultations will be held first, during which the Project Manager, together with a dedicated project team, will try to study your needs, so that the final result satisfies you and provided a reliable basis for strategic decision-making.
  2. The second stage will be to conduct secondary research, primary research, or a combination of both methods, where our consultants will collect key market data and conduct in-depth analysis based on it. Based on the information obtained, the project team will begin building a strategy for entering the prospective market.
  3. A strategy built without the active participation of the client is useless, so during the course of the work the project team will arrange workshops and status meetings with you, and when the material is finalized, the whole thing will be presented to you during a follow-up meeting. We will then answer all your questions! Based on the information collected and analysis performed, you will receive a set of conclusions and strategic recommendations from us.

Price and lead time entry strategy for a new market.

The most important aspects affecting the cost and time of the analysis, are the number of factors to be studied, the selected market and the method of analysis.

It takes from 2 to 6 months for several consultants to create a strategy for entering new markets, depending on the chosen method of analysis and the availability of the necessary data. However, it is difficult to give a specific amount of time that is needed to execute the strategy for entering a new market. The timeframe for implementation depends on the specifics of the market into which we want to expand. It is also important how thorough an analysis we want to carry out and how many factors we will take into account.

The cost of executing a comprehensive strategy by a consulting firm can range from a dozen to tens of thousands of zlotys, depending on, among other things: The availability of market data, the emergence of the need for a primary survey, the size of the study group.

Why choose ConQuest Consulting?

Since 1998 at ConQuest Consulting We have carried out more than 1,200 projects, supporting entities in Poland and abroad enabling them to achieve their strategic goals, as confirmed by numerous recommendations. If you want to find out how cooperation with other companies went, check out selected case studies: Tergon's overseas expansion and Naturo's overseas expansion.

We have carried out projects for companies from many industries.

Make an appointment at free consultation, and our specialist will tell you about cooperation with enterprises similar to yours.


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