Quantitative and qualitative research

Do you want an in-depth understanding of your customers' needs and requirements? Are you looking for a way to set the direction for further development of your business? Or maybe you want to learn about consumer trends or people's opinion on a selected topic? Do you lack the time and resources to look into them thoroughly? Our team can help you with that!

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Online surveys (CAWI)

Telephone interviews (CATI)

In-depth individual interviews (IDI)

In-depth telephone interviews (TDI)

We understand your needs.

Working with our clients, we see that many companies in Poland face similar challenges. ConQuest Consulting's consultants conduct qualitative and quantitative research so you can have insight into what your partners or potential customers really think. In addition to obtaining the information you need, our team will analyze it and work with you to draw conclusions that will help you make sound business decisions based on facts, not guesswork!


Getting to know the specific needs, challenges and expectations of the target group

Acquisition of key consumer insights

Determine the direction of further product development based on data

Determine interest in your product or service

Development of conclusions and strategic recommendations


Creating a scenario or survey form that meets your expectations

Sending study scenarios for your approval

Conduct expert interviews, a survey or a combination of both methods

In-depth analysis of the results

Preparation of the results of the study in the form of a report

What are quantitative and qualitative research?

Quantitative research in market analysis involves collecting data in numerical form from a large sample, and then analyze them to gain insights into consumer behavior and preferences. Examples include Surveys, questionnaires, focus groups and observational studies.

Qualitative research focuses on In turn, on understanding human feelings, beliefs, attitudes and behaviors, involve on collecting and analyzing non-numerical data, aggregating adversity and diversity reported by respondents. Examples of qualitative research are Interviews, observations and open-ended questions. This type of research provides more detailed insight into how customers think and what they feel about an issue, product or service.

What they will help you with quantitative and qualitative research?

By performing quantitative and qualitative research, we are able to provide you with data and information that is difficult to obtain by other methods. Thanks to them, you will be able to learn about the opinions, attitudes or preferences of the selected audience, as well as determine their needs and expectations, and, above all, avoid the costs associated with decisions that are not adapted to the needs of the market.

What, among other things, will quantitative and qualitative research help you with?

  • Getting to know the specific needs of the target group
  • Getting to know your customers' requirements
  • Setting the direction for further product development
  • Learning about consumer trends
  • Find out the opinion of a given research sample on a selected topic

Market research conducted in synergy with competitive analysis and based on qualitative or quantitative research is a strong source of data and information on which you will be able to make informed business decisions.

Price and time conduct a survey.

The most important aspects affecting the cost and time of conducting the survey, are: size and availability of the study group, the chosen methodology, and the complexity of the study.

It can take days, weeks, or even months to conduct a survey, depending on the chosen method of conducting the survey and the research group.

The cost of conducting a quantitative or qualitative survey by a consulting firm can range from a few to tens of thousands of zlotys depending on the factors mentioned earlier.

Why choose ConQuest Consulting?

Since 1998, ConQuest Consulting's analyses and market research have supported entities in Poland and abroad enabling them to achieve their strategic goals, as confirmed by numerous recommendations. We have completed more than 1,200 projects for 900 satisfied customers. If you want to find out how cooperation with other companies went, check out selected case studies: Mazovia Railway customer satisfaction survey and A qualitative study for the Polish Bank of Stem Cells.

We have carried out projects for companies from many industries.

Make an appointment at free consultation, and our specialist will tell you about cooperation with enterprises similar to yours.


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