Desk research of consumer trends for the company Siteon
In the period February—March 2023, the ConQuest Consulting team, commissioned by Siteon, carried out a project as part of consulting services based on conducting Desk Research.
What activities were included in the project?
The objective of the undertaken actions was to obtain accurate information on the US fenestration market, with a particular focus on competitors' marketing activities and trends.
Understanding the trends and expectations of target product users was crucial in order to align the product with real market needs. The report prepared by the project team allowed us to gain valuable insights.
Consulting results for Siteon
The project work resulted in us receiving takeaways from a 29-page report on the trends, consumer expectations, and market practices of our target audience working in the USA, which provided a broad perspective.
We recommend consultant Albert Kornacki, who conducted the marketing research professionally and demonstrated high competence during the project.
Magdalena Wingradow, Marketing Manager at Siteon, had this to say about our collaboration:
„We recommend the ConQuest Consulting project team, who conducted the marketing research in a professional manner and demonstrated high competence throughout the project.”
Thank you Siteon for your trust!
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