Offer
Quantitative and qualitative research
We will acquire and deeply analyze quantitative data from your target audience of interest. Our analysis will provide you with an in-depth understanding of needs, behaviors and expectations, supporting you in making sound business decisions.
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For whom will quantitative research be a good option?
A quantitative survey is a data collection method that allows you to analyze a large sample of respondents numerically and statistically, providing objective and measurable results. This allows you to identify trends and analyze the behavior of your target audience, so you get business recommendations based on hard data and precise analysis.
A quantitative survey is the right choice for your company if:
- Are you planning an expansion, looking to enter new markets, both domestic and foreign
- Want to introduce a new product or service and you need to study potential demand and check consumer preferences
- Need to know The specific needs, challenges and expectations of your target group
- You want to define Your target audience and avoid misguided investments
- You are interested in NPS analysis, or other indicators of customer loyalty
- Want to know, whether the change you recently introduced is effective
- You are setting a new direction Development of your products or services based on hard data
Why conduct a quantitative survey?
You will learn objective results
Quantitative research is based on hard data, eliminating subjective interpretations, and with data based on a large number of respondents, it will be more representative.
You will understand market trends and consumer behavior
This will enable you to detect patterns and correlations in your customers' behavior and learn about market growth dynamics.
You will gain precise data for decision-making
The results of the study will be measurable, so you will know the specific areas that need to be optimized and improved.
You will be able to compare your results with the competition
Quantitative data can be cross-referenced with market performance to understand your position against competitors.
You will receive forecasts for the future
Quantitative research helps predict the future needs and expectations of current consumers or potential customers.
You will optimize marketing and sales budgets
Specific data will save you the cost of testing different marketing and sales strategies and allow you to allocate your budget into more effective activities.
You will create a solid foundation for reports and presentations
The results of the research are crucial in the preparation of business plans, market analyses and investor reports.
You will receive support in building a long-term strategy
A quantitative survey will provide data that will help set realistic goals and paths to achieve them.
What does it look like to conduct a quantitative survey?
1
Managerial consultation
We hold a meeting with the Project Manager and the project team, discussing the client's needs, goals and expectations, defining key research questions.
2
Development of research methodology
We create a survey plan, choose data collection methods, determine the structure of the questionnaire, and match the sample of respondents to the target group. .
3
Data collection
We implement online, in-person, or telephone surveys tailored to the purpose of the study, providing the right conditions for effective information gathering.
4
Analysis of results
We perform statistical processing of the data, identifying key patterns and relationships. We create graphical visualizations of the results to facilitate interpretation and understanding of the data.
5
Preparation of the final report
We develop a report with key findings, recommendations and strategic indications. The report is tailored to your goals and presents the data in a clear, accessible way.
6
Discussion of results and advisory support
We present the results of the survey in a meeting with the client's team, highlighting the key findings. We assist in interpreting the data and using it to make business decisions.
Are you considering a quantitative or qualitative study?
Learn moreWhy choose ConQuest Consulting?
FLEXIBLE TERMS OF COOPERATION
Our cooperation is based on adaptation to your needs. We provide flexibility in decision-making and project implementation to achieve the best results for your business.
WE TAKE ON NON-STANDARD CHALLENGES
We are not afraid of challenges. We carry out even the most unusual projects, adapting the approach to the specifics of your industry and business goals.
DEDICATED PROJECT TEAM
Each project is handled by a qualified team of experts who focus on your needs, ensuring the highest quality and efficiency.
EXPERIENCE
We have extensive experience gained during the implementation of numerous projects. Our knowledge and skills translate into the success of our clients.
ONGOING CONTACT/CLOSE COOPERATION
We are always in touch. We provide regular updates on progress in the form of weekly status meetings and consult on decisions so you can have full control over the project.
CUSTOMIZATION
We start every project with an in-depth analysis of your requirements. Our solutions are fully tailored to the specifics of your business, allowing you to achieve the best results.
They trusted us
Frequently Asked Questions
How large a sample size is needed for quantitative research results to be statistically reliable?
The minimum sample size for generalizing conclusions to the population is usually n=100. For segmentation studies or comparisons between groups, we recommend n=200-300 per segment. For niche target groups (e.g., industry specialists, companies in a specific B2B sector), the minimum sample size may be lower; we analyze this issue individually.
How is sample representativeness and data reliability ensured?
Sample selection is done using random or quota methods, tailored to the characteristics of the studied population (age, gender, region, industry, etc.). We utilize verified respondent panels and our own channels. Data undergoes quality control: inconsistent responses are removed, and internal response consistency is verified.
How much does it cost to conduct a quantitative or qualitative study?
The cost depends on the method, number of respondents, questionnaire complexity, and target market. Approximate price ranges for CAWI surveys with a Polish sample of n=200 can be from PLN 3,000 to PLN 17,000 net. Qualitative research (6-10 IDIs or 2 FGIs) can range from PLN 5,000 to PLN 14,000 net. ConQuest prices projects individually after reviewing the research brief.
See our case study
See how we've helped our clients with qualitative and quantitative research
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