Development of Buyer Persona for Apator Rector

Strategic consulting service for Apator Rector

The ConQuest Consulting team carried out a consulting project for Apator Rector from January to March 2024. The company specializes in IT products and services that support and automate the handling of business processes in enterprises.

Our goal was to Creating Buyer Persona for the company's products, and then develop an appropriate Strategies for reaching the target group. Thanks to our consulting services, Apator Rector now knows how to attract new customers!

What activities were included in the project?

The service included the implementation of quantitative survey on a group of 750 decision-makers in Polish enterprises in order to learn about purchasing preferences, factors determining the choice of a system for managing utility consumption, and to develop a Buyer Person. This was followed by a comprehensive Macro-environment analysis with analysis of the competitive environment. The study culminated in the creation of an outreach strategy for the developed Buyer Person, recommendations for outreach channels, as well as a timeline for taking the next steps to increase sales results.

Results of consultancy for Apator Rector

In carrying out this service, the company received A specially tailored, comprehensive report that introduces Buyer Persons and strategies for reaching them. Marketing Manager, commented on our cooperation as follows:

"The team provided us with valuable material on our target group, which will allow us to better understand it and adjust our marketing and sales activities Additionally, the report provided us with information on the further development of Apator Rector."

Thanks to our analysis, Apator Rector knows what their target group is and how to reach it!

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