Competitor analysis
We will examine the strategies, offerings, pricing policies, distribution channels and marketing activities of competitors. We will analyze their market position, strengths and weaknesses and available financial data. We will also focus on communication channels and methods of reaching customers.
For whom will competitive analysis be a good solution?
Competitor analysis is a tool that supports companies in understanding the strategies and activities of rivals, the specifics of their offerings and the outreach channels used. It provides key data needed to build market advantage.
Competitor analysis is the right choice for your business if:
- You are planning to enter a new market and you need information about competitors
- You're expanding your offerings and you are looking for knowledge about products and services on the market
- You are preparing a marketing campaign and you want to know what your competitors are doing
- Want to increase competitive advantage, analyzing the strengths and weaknesses of others
- Looking for new target groups or better outreach channels
- You seek to understand your position in the marketto make informed decisions
- You are planning changes in business strategy and you need an analysis of your competitors' activities
Why conduct a market analysis?
You will learn the strengths and weaknesses of your competitors
This will enable you to identify areas where you can effectively compete or gain an advantage.
Understand the strategies of your rivals' operations
This will help you adjust your operations to current market conditions and anticipate competitors' moves.
You will learn what products and services competitors offer
Gaining this knowledge will allow you to improve your offerings and make them more relevant to the market.
You will analyze the pricing policies of your competitors
This will enable you to develop competitive pricing or differentiate yourself with other aspects of your offering in the market.
You will discover the best market practices
You will gain inspiration to implement proven solutions in your business.
Evaluate your position against the competition
This will enable the development of a strategy to effectively increase market share.
What does it look like to conduct a competitive analysis?
1
Management consultation
We start with a meeting with the Project Manager and the team to define the goals, needs and schedule of the cooperation.
2
Designating competitors
Competitor analysis using desk research and databases, based on the market or a list of companies provided.
3
Analysis of competition and environment
The report includes competitive analysis, strengths and weaknesses, outreach channels, product specifics and strategic recommendations.
4
Development of the report
We create a report that includes an analysis of competitive strengths and weaknesses, outreach channels, product specifics and strategic recommendations.
5
Summary of market position
We compare your company with the competition and evaluate its position against the market.
6
Summary meeting
During the final presentation, we discuss the results, answer questions and make recommendations.
Are you considering a competitive analysis?
Learn moreWhy choose ConQuest Consulting?
FLEXIBLE TERMS OF COOPERATION
Our cooperation is based on adaptation to your needs. We provide flexibility in decision-making and project implementation to achieve the best results for your business.
WE TAKE ON NON-STANDARD CHALLENGES
We are not afraid of challenges. We carry out even the most unusual projects, adapting the approach to the specifics of your industry and business goals.
DEDICATED PROJECT TEAM
Each project is handled by a qualified team of experts who focus on your needs, ensuring the highest quality and efficiency.
EXPERIENCE
We have extensive experience gained during the implementation of numerous projects. Our knowledge and skills translate into the success of our clients.
ONGOING CONTACT/CLOSE COOPERATION
We are always in touch. We provide regular updates on progress in the form of weekly status meetings and consult on decisions so you can have full control over the project.
CUSTOMIZATION
We start every project with an in-depth analysis of your requirements. Our solutions are fully tailored to the specifics of your business, allowing you to achieve the best results.
What do our customers say about working with us?
The final results and the service delivery process met our expectations. (...) The analyses provided will allow us to make more accurate business decisions.
Jaroslaw Urzędowski
Managing Director at Genezis Trade Poland
The project was carried out (...) with full professionalism and diligence both in terms of the overall work, the completed project (content-wise and graphically) and the cooperation of our companies.
Wojciech Sława Darkiewicz
Board member at BTM Innovations
The team provided us with valuable material on our competition, which allowed us to better understand it and adjust our marketing efforts. In addition, the report provided us with information on the future direction of our publishing house.
Agnieszka Żmurko-Kramarz
Coordinator of marketing projects at PWN
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