Case study

Market entry strategy for Tergon

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Consulting service for Tergon

ConQuest Consulting team completed a consulting project for the company Tergon Sp. z o.o. sp. k. Since its inception, the company has been engaged in carrying out geotechnical work throughout Poland and Europe.

Our client has decided to expand its presence into new markets - Austria, Germany and the Czech Republic, in order to increase diversification and effectively develop its business. With our consulting services, Tergon is able to effectively make informed business decisions during the internationalization process!

What activities were included in the project?

First, we performed a comprehensive market analysis, which included, among other things. value and structure of the construction market, value chain and success factors, value and segmentation of the geotechnical market and most popular trends and practices. In addition, we enriched it with analysis of factors affecting the market, such as. Political and economic situation, locations with the highest demand and defining market niches. Strategic analysis tools such as SWOT and Porter's 5 forces were used for this.

As part of the consulting service, we also analyzed main competitors on target markets in terms of their Profile, offer, sales channels, ongoing projects, investment plans and strengths and weaknesses.

All the activities described above allowed us to develop market entry strategy Austrian, German and Czech, which have been based on OKR methodology and included a strategy marketing, export and specialties.

 

Results of counseling for Tergon

In carrying out this service, the company received A specially tailored, comprehensive report, which detailed analyzes key factors affecting the company's growth prospects in selected markets.

Urszula Klimowska, a member of the Board of Directors, said this about our cooperation:

"The team provided us with valuable material on the markets and comprehensively developed strategies that will help us start expanding into our target markets, as well as allow us to implement the recommended solutions in our current operations. Our cooperation allows us to recommend ConQuest Consulting as a competent and trustworthy strategic partner for companies planning to expand into foreign markets."

Our work has led to the formulation of Strategic recommendations based on acquired market data. With our help, the company now has a concrete plan for growth and is aware of the opportunities and risks of entering new markets.

With our analysis, Tergon is able to make sound business decisions and grow its business!

If your company also needs support in the internationalization process, we encourage you to fill out the form below, and we will be happy to outline how we can help you!

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