Case study

Marketing strategy for Aprosystem Ltd.

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Marketing strategy for an IT company

Consulting service for Aprosystem company

Aprosystem Sp. z o.o. is a dynamically growing company operating in the IT industry and is a key partner of Asseco. It specializes in providing innovative technological solutions such as management systems, business software, and digital transformation services for various market sectors.

The TMS system offered by the company supports companies in commercial operations and transportation management. Our client needed an effective marketing strategy to reach decision-makers (managers and directors) in manufacturing companies, so they could implement the system in their own companies.

Comprehensive marketing strategy

The marketing strategy we created for Aprosystem included both traditional and digital marketing activities. Among them were such elements as redefining brand values, creating unique marketing content, and optimizing the company's website for SEO. It was particularly important for the client to understand the profile of the ideal consumer, their company, and to plan activities that would allow them to effectively reach this group.

What activities were included in the project?

The first step in the project was to analyze Aprosystem's needs and define its marketing goals. Then, we created a vision for marketing communications that allowed us to consistently and effectively reach the company's target audience. The concept included both outbound and inbound marketing activities, a marketing strategy focused on attracting customers by providing valuable content and experiences tailored to their needs and interests.

We undertook content marketing activities that focused on creating valuable content that responded to the needs and challenges of Aprosystem's audience. We created a social media communication strategy to increase user engagement and build relationships with potential customers.

The next step was to select marketing tools and communication channels that enabled the client to effectively reach its target audience. We also planned a schedule of marketing activities, which allowed us to optimize marketing processes. The final step was to create a budget and select marketing activities that are able to provide the highest rate of return.

Results of consultancy for Aprosystem Ltd.

As part of our cooperation, we recommended that Aprosystem create a mailing database that would allow for more effective email marketing campaigns. We also recommended a lead generation campaign that would help increase the number of potential customers.As part of the recommendation, we advised the client on the selection of industry events, helped choose the optimal strategies within the Google Ads advertising account used, including the use of display ads and the YouTube Platform. Moreover, the project team built recommendations for the use of remarketing in marketing campaigns and recommended the company to hire a marketing specialist.

To quote Radoslaw Cichon, Project Manager at Aprosystem: "As a result of our fruitful cooperation with ConQuest Consulting, we confidently recommend it as a reliable and competent business consultant that performs its work at the highest level."

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