Successful B2B sales in 2024
2024
ConQuest Consulting
The most important characteristics of a salesman during the sales process
Find out how respondents answered the question "Which of the listed traits of a salesman do you think is the most important during the sales process?". Patience and self-confidence were the least important, with 2.7% and 1.3% of respondents, respectively. Feel free to download the report and learn more about the qualities that respondents cited as most important!
What affects the timing of a purchase decision?
By far the biggest influence on decision time during the B2B sales process is comparing competing offers and setting or waiting for a budget. If you're curious about how other factors fared in the survey, we encourage you to download the report.
What do buyers think is most important in a B2B offering?
The most common answer to this question was to match the offers to the needs of the buying party. In second place was the price adequate to the scope offered. Find out about other factors by downloading our latest report!
Statements of experts regarding the report
"If we sell in a consultative model then we should rather not focus on the customer's needs. The main task of the salesman in such a case is to understand his situation. It consists of needs, problems and business goals."
Matthew Ogonowski
Co-founder Growcode
"One of the most common mistakes I see salespeople make is focusing too much on closing the sale. This often leads to pressure to close the deal, even when the customer is not ready to do so. Salespeople influenced by sales targets may try to force a decision, which rarely yields good results."
Bernard Robak
Business Development Manager Legia Warsaw
What will you find in the report?
Survey results
Learn the perspective of 75 B2B decision makers on the buying process.
Statement by Mateusz Ogonowski
Co-founder Growcode on B2B buying processes
Statement by Maciej Jargillo
Sales Manager at Cloudity about B2B buying processes
Conclusions and recommendations
Check out, our tips we developed based on the survey.
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