Brand awareness research for Donaldson Poland

Description

In June 2022, the ConQuest Consulting team, on behalf of Donaldson Poland Sp. z o.o., conducted a quantitative survey using the PAPI method, which involves data collection by an interviewer using a physical questionnaire. The aim of the project was to investigate the awareness of the company's brand among the residents of Brzeg Opolski and Skarbimierz, near which the Employer's factory is located.

Activities

The commissioned project included the creation of a survey built from a dozen questions, which was conducted stationary on the residents of Brzeg Opolski and Skarbimierz. We carried out the survey using the PAPI method,<br/>As a result, we collected 120% of the initial project goal. We then organized the collected data and presented it in .xls (Excel) form.

Results

The survey we conducted allowed Donaldson Polska to learn about the public's opinion of the Employer's brand and to examine brand recognition - one of the most valuable assets of any company - among the residents of Brzeg Opolski and Skarbimierz. The collected results will then allow the Employer to adjust future marketing activities so that it can effectively build the brand, shape its positive image and build competitive advantages in its market.

If you are in a similar situation to the one described above and you want to survey the public about your brand or conduct another survey on a specific group of respondents, find out their opinion on a particular topic or research consumer preferences in the marketplace - you will be able to find out more about your brand. CONTACT US. Together, we'll determine how we can help you get your business the information it needs!