Competitive analysis for MNE

Competition analysis service in the publishing market for PWN S.A.

In June-July 2024, the ConQuest Consulting team carried out a competitive marketing analysis project of odla PWN S.A., one of the largest book publishers in Poland, operating in the academic market. The aim of the project was to thoroughly examine the position of PWN S.A. in relation to its main competitors and to identify the strengths and weaknesses of its offer, which was to help develop an effective development strategy.

What activities were included in the project?

The service included carrying out an analysis of competitors in terms of their marketing and an analysis of the offerings in their portfolio, detailing their strengths and weaknesses. An analysis of strategic groups was prepared, showing how MNE looks compared to other companies. The study was complemented by the collection of market best practices and the presentation of strategic recommendations for the development of the MNE brand.

Consulting results for PWN S.A.

In carrying out this service, the company received material on its direct competitors, which allowed it to better understand them and adjust its marketing efforts. In addition, the report provided information on the publisher's future direction. The company commented on our cooperation as follows:

"The team has provided us with valuable material on our competition, which will allow us to better understand it and adjust our marketing efforts."

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