Case study

Consulting Service for BOIG

Learn how we completed a market analysis to evaluate investment opportunities related to opening a retail park!

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Consulting Service for BOIG

In the period of April - May 2024, the ConQuest Consulting team carried out on behalf of Novaledo Sp. z. o.o. analysis of the market to assess investment opportunities related to the opening of a retail park in Olkusz.

What activities were included in the project?

The service included a socio-economic, demographic and competitive analysis of Olkusz and the surrounding area. The study made it possible to determine the potential of the investment in the local market and competitive advantages. Based on the collected data, the company's capabilities were quantified and the strengths and weaknesses of the venture were estimated. The project also included an analysis of traffic flows to the shopping area and catchment area using the Huff model. This allowed us to estimate the probability with which residents in each area would choose a particular retail park. The Python programming language, the QGIS geoinformation program, the TravelTime plug-in and spatial data from Open Street Map were used to implement the analysis. The data was obtained from the General Office of Geodesy and Cartography. The ConQuest Consulting team then determined, on the basis of the quantitative survey conducted, what are the The feelings, needs and preferences of Olkusz residents regarding investments.

Results of the BOIG Advisory

The analyses conducted and recommendations provided enabled BOIG to undertake informed business decisions based on reliable data, which consequently allowed the implementation of investments of strategic importance for the further development of the company.

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