Case study

New market entry strategy for Inelo

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Case study Inelo

Consulting service for Inelo

The ConQuest Consulting team recently completed a consulting service for the company Inelo Polska Sp. z o.o. The company is an industry leader in software and electronics for analyzing and accounting for driver work.

Our client has decided to expand into new markets, including Poland, Germany and Romania, in order to increase diversity and effectively grow its business. Our consulting services allow Inelo to make informed business decisions when expanding into international markets!

What activities were included in the project?

The service included macro environment analysis to gain insight and a better understanding of the Polish, German and Romanian markets for the company's new product, the Intelligent Transport Management System (ISZT). The scope of the study for each market included Mapping the market, including determining its size, growth potential, absorptive capacity, trends and factors, conducting an analysis of the competitive environment - Analysis of product offerings, distribution channels, major customers, and marketing activities. The market research was complemented by a customer analysis - identifying their needs, problems and preferences, as well as a SWOT analysis and Porter's 5 forces.

Then our team, based on the analysis carried out, prepared comprehensive strategies to introduce Inelo to the Polish, German and Romanian markets. Among the strategic recommendations were a marketing plan and a sales strategy.

Consulting results for Inelo

In carrying out this service, the company received a detailed report tailored to her needs, which examines in detail key factors affecting the company's growth prospects in selected markets.

Grzegorz Wojcik and Nikolai Chruszczewski, members of the board of directors, said this about our cooperation:

"The team has provided us with valuable material on markets and comprehensive strategies to help us start expanding into our target markets. In addition, they will allow us to implement the recommended solutions in our current operations. Our cooperation allows us to strongly recommend ConQuest Consulting as a competent and trustworthy strategic partner for companies that plan to expand into foreign markets."

As a result of our actions, the company now has a clear development plan and is fully aware of the opportunities and risks involved in expanding into new markets.

Thanks to our analysis, Inelo is able to make sound business decisions and grow its business!

If your company also needs support in the internationalization process, we encourage you to sign up for free consultation, and we will be happy to outline how we can help you!

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