Brand Promotion 2026 - How to Get Funding for International Expansion

Key information:

• The „Promotion of Innovative SMEs Brand” program supports companies in their international expansion by financing promotional activities.
• The subsidy covers participation in trade fairs, economic missions, and marketing campaigns in foreign markets.
• Companies can receive up to 85% in support for business travel expenses and up to 50% for other expenses.
• The program does not impose a minimum or maximum project value, which provides great flexibility in planning activities.
• Support is directed towards micro, small, and medium-sized enterprises from selected economic sectors.
• The condition for participation is to have a product ready for export and a clearly defined brand.
• The application process takes place entirely electronically through the LSI PARP system.
• Proper project preparation, including an export strategy and documentation, significantly increases the chances of obtaining funding.

Details below!

Entering foreign markets is a natural step in development for many companies, but it is also a huge organizational and financial challenge. „Innovative SME Brand Promotion” Program” meets these needs by offering real support for businesses looking to increase their presence outside of Poland. This solution is particularly attractive for companies with a ready product, a clearly defined brand, and export ambitions.

What does the „Promotion of Innovative SMEs” program consist of?

The program implemented by PARP aims to support micro, small, and medium-sized enterprises in promotional activities in foreign markets. The program's budget is as high as PLN 100 million., and its design allows for great flexibility in planning activities.

Key features of the program:

• no minimum and maximum project value,
• the possibility of financing both individual events (e.g. trade fairs) and long-term campaigns,
• Emphasis on real export potential and product brand development.

This allows companies to tailor the scope of the project to their capabilities and strategy, rather than tailoring their strategy to the rigid requirements of the competition.

What actions can receive funding?

The program includes wide range of promotional activities, which support international expansion. The most important ones include:

• participation in trade fairs as an exhibitor (both within national stands and individual stands),
• participation in business missions and B2B meetings,
• Attending industry events as a participant,
• Running promotional campaigns in foreign markets.

In practice, this means that a company can comprehensively plan its presence in a new market. A well-planned promotional strategy increases the chances of project success, which is why it is worth considering the preparation of a professional export strategy, which will be consistent with business goals.

Eligible costs for funding

Within the program, a variety of expenses related to brand promotion can be financed. The most important ones include:

• Exhibition stand rental and construction.,
• exhibition space booking,
• business travel for employees,
• organization of shows, presentations, and tastings,
• preparation and implementation of promotional campaigns,
• indirect costs (up to 7% of direct costs).

It is worth emphasizing that the cost catalog is broad and allows for flexible project budget management. However, their proper justification and connection to the company's export goals are key.

To increase the chances of a positive review of the application, prior preparation is recommended. Market analysis for your company, which will show the potential of selected export directions.

Funding level and own contribution

The program offers attractive financial terms:

• do 85% dofinansowania kosztów podróży służbowych,
• do 50% co-financing of other expenses,
• no project value limit.

This means that the company must ensure:

• minimum 15%% of own contribution for travel costs,
• minimum 50% for other costs.

This financing structure rewards international activity and encourages companies to participate directly in foreign events.

Who can benefit from the program?

Support is directed towards micro, small, and medium-sized enterprises operating in Poland, active in the following sectors:

• Construction and finishing of buildings,
• professional electronics, microelectronics and photonics,
• pharmacy and medical devices,
• ICT/IT,
• cosmetics,
• Aviation and cosmonautics,
• machinery and equipment,
• furniture,
• automotive,
• rail vehicles,
• creative industry,
• food sector,
• Special purpose ships, yachts, and boats,
• high technologies in the area of security and dual-use goods,
• green technologies.

Required documentation is:

• having a product ready for export,
• A clearly defined brand,
• real potential to enter foreign markets.

Application Deadlines and Process

The call for applications is planned for the period:

• start: November 5, 2025,
• End: January 8, 2026.

The application process involves several steps:

1. Project preparation – defining goals, markets, and activities.
2. Registration in the LSI system – Account creation and access to the form.
3. Filling out the application – along with the required attachments, such as a business plan or export strategy.
4. Document submission – exclusively electronically within the specified deadline.

The biggest challenge for companies is usually preparing consistent documentation, which is why more and more businesses are deciding to expert support within the scope Business plan development for financing institutions, which significantly increases the chances of success.

Why is it worth applying?

The „Promotion of Innovative SMEs” program is not just about funding, but primarily about driving international development. It enables:

• testing new markets with limited risk,
• building business relationships,
• increase brand awareness,
• gaining a competitive advantage.

A well-planned project can yield effects far beyond the duration of the funding period.

How can I make applying easier for myself?

Filing an application is simpler than you might think. Professional support helps you navigate all stages of the process. Schedule an appointment free consultation, during which we will discuss your situation and help you Develop refined project documentation, forming a reliable basis for further action.