11.02.2022

How do 'lost' customers translate into increased company profits?

During a customer satisfaction survey, most attention is paid to those to loyal, regular customers, often overlooking lost customers. It turns out that it is those customers who are leaving for the competition that can be a treasure trove of knowledge for our company.

It is with the information about disadvantages, not advantages our products and services, we can figure out how to improve our business operations.

When we conduct a survey, it is already important at the stage of survey preparation to have the right customer segmentation. We should prepare several sets of questions so that the survey will bring out the respondents As much valuable information as possible. In addition, it is important the right choice of day and time, when we conduct the survey, so that it is as effective as possible.

See other entries

3d printing
Innovations

Development and commercialization of 3D printing in medicine

See more
Porter's 5 forces and the McKinsey matrix
Competitor analysis

Brand positioning, or how to make your product stand out from the competition

See more
Profitability analysis
Finance

Analysis and Profitability Threshold - What does it consist of and how to perform it?

See more