How do 'lost' customers translate into increased company profits?

During a customer satisfaction survey, most attention is paid to those to loyal, regular customers, often overlooking lost customers. It turns out that it is those customers who are leaving for the competition that can be a treasure trove of knowledge for our company.

It is with the information about disadvantages, not advantages our products and services, we can figure out how to improve our business operations.

When we conduct a survey, it is already important at the stage of survey preparation to have the right customer segmentation. We should prepare several sets of questions so that the survey will bring out the respondents As much valuable information as possible. In addition, it is important the right choice of day and time, when we conduct the survey, so that it is as effective as possible.