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Marketing in an enterprise - its role and importance
Thousands of studies have already been written describing the fundamentals on which advertising is based and, most importantly, the methods it uses. From a marketing point of view, however, this is already standard. To show what the work of the marketing department in a modern company really consists of, we need to go one step further and look at the operation of specialists in this field.
Read articleINFORMATION ABOUT COOKIES
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Ustawienia ciasteczek
Essential cookies are absolutely necessary for the proper operation of the website. These cookies provide anonymous basic functionality and security for the website.
| Cookie | Duration | Description |
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| _abck | 1 year | This cookie is used to detect and defend when a client tries to recreate a cookie. This cookie manages interaction with web bots and takes appropriate action.
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| _GRECAPTCHA | 5 months 27 days | The Google Recaptcha service sets this cookie to identify bots in order to protect the site from malicious spam attacks.
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| ak_bmsc | 2 hours | This cookie is used by Akamai to optimize site security by distinguishing between humans and bots
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| bm_sz | 4 hours | This cookie is set by the Akamai Bot Manager provider. This cookie is used to manage interaction with web bots. It also helps prevent fraudulent activity
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| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records user consent to cookies in the "Advertising" category.
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| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by the GDPR Cookie Consent plugin. The cookie is used to store the user's cookie consent in the "Analytics" category.
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| cookielawinfo-checkbox-functional | 11 months | The cookie is set by the RODO cookie consent to record the user's consent to cookies in the "Functional" category.
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| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by the GDPR Cookie Consent plugin. The cookies are used to store the user's cookie consent in the "Necessary" category.
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| cookielawinfo-checkbox-others | 11 months | This cookie is set by the GDPR Cookie Consent plugin. The cookie is used to store the user's cookie consent under the category "Other.
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| cookielawinfo-checkbox-performance | 11 months | This cookie is set by the GDPR Cookie Consent plugin. The cookie is used to store the user's cookie consent in the "Performance" category.
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| CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button status of the corresponding category and CCPA status. It only works in coordination with the primary cookie.
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| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plug-in and is used to store whether the user has given consent to the use of cookies. It does not store any personal information.
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Functional cookies help perform certain functions, such as sharing site content on social media platforms, collecting feedback and other third-party functions.
| Cookie | Duration | Description |
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| _hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the user's first page view session, which is the true/false flag set by the cookie.
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| _hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to check whether a user is included in the data sampling defined by the site's page view limit.
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| _mcid | 1 year | This is a Mailchimp functionality cookie used to evaluate UI/UX interactions with its platform
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| li_gc | 5 months 27 days | Linkedin has set this cookie to store the visitor's consent to use cookies for non-essential purposes.
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| lidc | 1 day | LinkedIn sets a lidc cookie to facilitate data center selection.
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| UserMatchHistory | 1 month | LinkedIn sets this cookie for the purpose of synchronizing the LinkedIn advertising ID.
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Performance cookies are used to understand and analyze the site's key performance indicators to help provide visitors with a better user experience.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as number of visitors, rejection rate, traffic source, etc.
| Cookie | Duration | Description |
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| _fbp | 3 months | Facebook sets this cookie to display ads on Facebook or a digital platform supported by Facebook ads when you visit the site.
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| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
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| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views.
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| _gat_gtag_UA_*. | 1 minute | Google Analytics sets this cookie to store a unique user ID.
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| _gcl_au | 3 months | Google Tag Manager sets a cookie to experiment with the advertising performance of sites using their services.
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| _gid | 1 day | Google Analytics sets this cookie to store information about how visitors use the site, while creating an analytics report on site performance. Some of the data collected includes the number of visitors, their source and the pages they visit anonymously.
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| _hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify the first session of a new user. It stores a true/false value, indicating whether Hotjar saw this user for the first time.
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| _hjRecordingEnabled | never | Hotjar sets this cookie when recording starts and is read when the recording module is initialized to see if the user is already in the recording in a specific session.
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| _hjRecordingLastActivity | never | Hotjar sets this cookie when user recording begins and when data is sent via WebSocket.
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| _hjTLDTest | session | To determine the most general cookie path to be used instead of the site hostname, Hotjar sets the _hjTLDTest cookie to store various alternative URL substrings until it fails.
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| AnalyticsSyncHistory | 1 month | Linkedin has set this cookie to store information about the time of synchronization with the lms_analytics cookie.
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| CONSENT | 2 years | YouTube sets this cookie with embedded YouTube videos and records anonymous statistical data.
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| ln_or | 1 day | Linkedin sets this cookie to record statistical data about user behavior on the site for internal analysis.
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Advertising cookies are used to deliver relevant advertising and marketing campaigns to visitors. These cookies track visitors on websites and collect information to display customized ads.
| Cookie | Duration | Description |
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| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
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| bscookie | 1 year | LinkedIn sets this cookie to store actions performed on the site.
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| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine whether the user's browser supports cookies.
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| VISITOR_INFO1_LIVE | 5 months 27 days | YouTube sets this cookie to measure bandwidth, determining whether a user gets the new or old player interface.
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| YSC | session | Youtube sets this cookie to track views of embedded videos on Youtube pages.
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| yt-remote-connected-devices | never | YouTube sets this cookie to store a user's video preferences using embedded YouTube videos.
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| yt-remote-device-id | never | YouTube sets this cookie to store a user's video preferences using embedded YouTube videos.
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Other uncategorized cookies are those that are analyzed and have not yet been categorized.
| Cookie | Duration | Description |
|---|---|---|
| _hjIncludedInSessionSample_1064400 | 2 minutes | The description is currently unavailable.
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| _hjSession_1064400 | 30 minutes | The description is currently unavailable.
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| _hjSessionUser_1064400 | 1 year | The description is currently unavailable.
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| _mc_anon_id | expired | The description is currently unavailable.
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