Effective Content Marketing in B2B
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Social media and decision makers in the B2B industry
The social media that are most popular among respondents are primarily the Facebook platform and LinkedIn. Almost 86% of all respondents agree with this answer. In addition, nearly 75% of respondents say they have an account on Instagram, and nearly 68% use YouTube.
What is behind a successful marketing strategy?
Experts agree that one of the key elements in building a successful marketing strategy is to know the needs and preferences of your audience. It is important to create engaging and interactive content.
What is most important when creating content online?
Nearly 70% respondents stress the importance of short and concise content. Sources and availability of materials are also considered important. In contrast, frequency of publication, as well as additional attachments and links to related content, do not enjoy high importance in the opinion of survey participants.
Statements of experts regarding the report
"Clients expect specifics and are most likely to listen to the voice of practitioners. And that's the kind of content we want to create, and preferably one that allows the audience to interact - for example, during live webinars."
Marketing Manager in the B2B industry
"Content creation must focus on providing value to the audience - providing solutions to their problems, answering their questions and meeting their needs. This is the only effective way to build trust and interest."
Kate Kandefer, PhD
CEO at SeoWind
"Mistakes in content marketing include focusing solely on sales, creating only content, and failing to recycle and distribute it."
Creative Owner at More Bananas
What will you find in the report?
The usefulness of social media in B2B marketing
Which social media are the most popular? Which ones are used most often for professional development?
Content that is important to the audience
Analysis of the popularity of selected types of published content.
Statements by experts
Expert opinion on creating effective content marketing.
Examples of ConQuest Consulting's effective assistance in creating marketign strategies and promotional reports.
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