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Virtual Ethnography - How to understand your customer?
Wraz z rozwojem technologii i Internetu wirtualna rzeczywistość zaczęła stanowić istotną część dnia większości społeczeństwa. Zakupy, płatności i komunikacja on-line to udogodnienia, bez których nie wyobrażamy sobie dziś życia. W związku z przeniesieniem do Sieci wielu aspektów codzienności zwykłe badania konsumenckie, polegające głównie na zadawaniu pytań ankietowanym, nie spełniają całkowicie swojej funkcji i zostawiają pole do popisu nowej usłudze, którą jest Wirtualna Etnografia.
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