Case study
Overseas expansion for CRM systems provider company
A CRM company operating on the Polish market decided to expand its operations. It wanted to start operations abroad, but did not know which country would be the most optimal for their current situation.
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Activities
After consulting with the client, we were able to determine the most important criteria to be taken into account when selecting a target expansion country. Not only demographic and political factors were taken into account, but also those directly related to the market of CRM software providers. Based on the above data, we created a special index to determine the attractiveness of a country. Once we managed to select the country offering the best conditions for doing business there, the ConQuest Consulting team began a deeper analysis of the target country. We determined the scope of activities of competitors present in the market and potential business partners. We identified the most popular activities and trends, as well as potential opportunities or risks.
- Timing:8 weeks
- Country:Denmark, Estonia, Lithuania, Latvia, Germany
- Industry:CRM
- Scope:Market entry strategy
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